The European Union will require companies to label AI-generated content that resembles authentic material, starting August 2, with a digital watermark, and failure to comply may result in fines up to 3% of a company's total gross revenue. The EU's AI Act mandates labeling for generated images, audio, and text that aim to look real, but not for personal content or "evidently artistic" satirical and fictional works. The labels, created by the EU, can be used by anyone, and some companies already have policies in place to identify AI-generated content, although gaps remain. AI summary
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