Media finance teams need to understand their audience to protect the margin, as the moments that create or lose audience value are increasingly shaped by AI and agents. A data-smart AI coworker like Databricks Genie can help finance teams accurately capture the full value of every audience, by learning the business, sharpening with every question, and showing its work. Genie's ontology and governance ensure that answers are correct and safe to act on, helping finance teams make informed decisions and protect more of the margin they represent. AI summary
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