Databricks' marketing team uses Genie, an AI analytics assistant, 3x more often in decision-making, with over 85% adoption across the marketing organization. They achieved this by building a governed Marketing Lakehouse, documenting data and business context, encoding verified answers and examples, teaching Genie the language of their business, and continuously evaluating and improving the system through user feedback. AI summary
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OpenAI has introduced the Data agent in ChatGPT Work, enabling users to turn questions into analysis and action by connecting to approved data sources, including Amazon Redshift, Datadog, Google BigQuery, and more. The agent uses business terms, metric definitions, and data relationships to interpret the data and build interactive dashboards. Users can interact with the data in plain language, refining the analysis in one conversation without writing queries or learning a new analytics tool. AI summary